The ASA name, Artisan Spirited Alloy, is reflected in their exotic, elegant, and exciting wheel designs.ASA produces over 750,000 Original Equipment wheels per year for vehicle manufacturers in Europe and Asia. With a total capacity to produce over 1.2 million wheels per year, ASA produces aftermarket wheels with the excess capacity and exports to 51 countries around the world.

ASA BMW wheel 335 328
ASA decides to build a state-of-the-art alloy wheel manufacturing facility. ASA went to BBS in Germany to tap the best technical knowledge in facility design, manufacturing and quality control for producing high quality alloy wheels. Their agreement with BBS, a world leader in wheel technology with over two decades of success in racing and high-end aftermarket wheels, is still in effect today. This cooperative agreement gives ASA valuable access to technical and product information.

Production starts at the new Jeywon facility in South Korea.

By basing its quality standards around those used by BBS, ASA became one of the first alloy wheel companies to obtain ISO9001 cerfication.

ASA obtained QS9000 certification, one of the highest quality standards in the automotive industry.